Welcome to our locally owned, neighborhood toy store featuring unique, fun and educational toys for children of all ages.

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We specialize in hands-on toys that encourage creative play. Many of these are classic toys that grandparents may remember from their childhoods, but we also feature the latest innovations from eco-friendly manufacturers in the U.S., Europe, and elsewhere. Our store is fun to visit, and we allow children to play and explore.

William’s Fun Smart Toys offers educational toys, games, puzzles, riding toys, building toys, outdoor and sports toys, baby shower gifts, and products suitable for all children, whatever their level of ability.

We are famous for unique toys not found in chain stores, but we also feature quality brand name products from makers such as Hape, Melissa and Doug, WEDGITS, Green Toys, Poof Slinky, Bilibo, Levels of Discovery, PlaSmart, Gund, Stuffies, Wow Toys, Franklin Sports, and many others.

Please e-mail us with your questions, suggestions, and comments! We are always looking for products to help our children.

HOURS: Our store is open Monday through Friday, 10:00 – 5:30 and Saturday 10:00 – 5:00 Eastern. From December 1 through Christmas eve this extends to Monday through Saturday 10:00 – 6:00 and Sunday 1:00 – 5:00.